Plus Size Clothing "By Ro!": About the Company

Rosaria Vitale, Owner of By Ro! Designs

    It began with...who else?? Barbie! at the age of 9 our designer started sewing clothes for the infamous doll and by age 12 she had progressed to creating clothes for herself and her doll! Seeing the talent of the budding seamstress her parents bought a fabric store in San Pedro where the family designed, developed and stocked fabric in the store and gave their young nimble fingered lass her own bridal corner where she started designing and sewing dresses out of the store.

Ro continued to expand her skills and talents by enrolling in the Fashion Design Program at LA Trade Tech, one of the best fashion design programs in Southern California. Here she learned the foundational skills of design, sketching, making and sizing patterns, marketing and merchandising. She was rewarded for her school work with Sketch Design awards and the Silver Thimble Award for outstanding evening wear design. She graduated in 1990 at the top of her class with dreams of starting her own clothing line...but before she could accomplish that dream there was more hard work ahead.

This talented seamstress began working with dancewear design and manufacturing ,(this is where she developed her love of Lycra!)which led to work in the "industry" of television, commercials, film and theatre designing and making costumes. (Yes! she has worked with famous entertainers but professional discretion keeps her from naming names!) Finally, the ByRo! Designs line was about to be born! At a NAAFA convention in 1989 when our designing fashionista couldn't find a swimsuit to flatter and enhance her feminine curves she designed her own swimsuit and a clothing line was born.

ByRo! swimsuits have special features for the "full figured woman designed by a full figured woman." These design features include power-netting, princess seams and a more shaped and contoured fit to provide more comfort for the plus-size body. ByRo! Swimsuits are fashion forward with a contemporary and trendy design for the marketplace. Her fashion line also includes swimsuit cover-ups, sarongs, active-wear, cat-suits, sexy dresses and a new line of club-wear.

So what is in the near future for this innovative designer?? Ro is working exclusively with "Big on Batik", she has on-going work with the entertainment industry and she is working on having a southern California showroom for her line. Last but not least she is continually working on new and exciting designs.


* Sale Items! *
Plus Size Club Tops
Plus Size Club Pants
Plus Size Club Skirts
 (ALL Coming Soon!)
Plus Size Lingerie
Coming Soon!
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Specializing in plus size swimwear, By Ro! Designs also offers sexy plus size lingerie, dramatic plus size clubwear, and more!

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Customer Service & Mail-Order Phone 1-310-221-0509, Monday - Friday, 8AM to 5PM Pacific. Plus size clothing & apparel. International orders welcome! Visa, MasterCard accepted through Paypal.
~ Plus Size Clothing, Women's Plus Size Swimwear, Tops, Pants, Lingerie, ~
Copyright © 2006 By Ro! Designs Plus Size Clothing. All rights reserved. Hosted by Powweb. International orders welcome.